About POV
WHO WE ARE?
A leading marketing agency built to help you find and share your unique point of view. We blend strategy, creativity, and digital innovation to create stories that connect with
people everywhere.
OUR STORY
POV was founded on one belief: every brand has a story worth sharing, and a point of view that makes it unforgettable.
Our mission is to transform those stories into powerful experiences that spark conversations, shift perceptions, and create lasting connections.
WHY POV?
POV was born out of collective experience, not of one person, but of a team that has executed award-winning, high-impact campaigns across industries. Together, this expertise is carried into POV, transforming it into bold ideas, human stories, and campaigns that change perspectives.
ABOUT THE FOUNDER
Mazen Abdelkader has led some of the region’s most impactful marketing campaigns, driving innovation in social media, digital activations, and large-scale events. His career spans agency leadership and client partnerships across government, cultural, and commercial sectors in the UAE and beyond. At the heart of every project, he champions one vision:
"Turning perspectives into stories that move people"